Marketing communication is a concise part of modern museum management. Museums
operate in a competitive environment; therefore, it is important to pay sustained attention to …

Over the past decade, increase the dominance of the service sector, especially in more
developed countries, including Slovakia. According to the World Bank data (2014), the …

This paper deals with the topic of marketing planning simplification in order to use it for start-
ups in the field of small & medium enterprises. There are 11 main question areas which can …

Globalization and the global trend of greening imposed the implementation of different
environmentally conscious strategies into existing supply chains. Green strategies are the …

This paper deals with a marketing strategy of product Pregnium® of Walmark Company from
the view of knowledge creation and knowledge sharing for successful introducing of product …

Predmetom diplomovej práce Využitie change managementu pri zavedení e-commerce
řiešenia je návrh spôsobu zavedenia e-commerce riešenia v konkrétnom podniku s využitím …

Postup práce a použité metody: Autorka se v rámci literární rešerše bude zabývat
typologiemi inovačních strategií a faktory, které mají vliv na potenciální úspěšnost …

The paper presents the author's schematic illustration of the complexity/dynamics of the
buying decision-making process of consumers. It focuses on increasing the level of …

Services industry is very specific by reaching customer satisfaction. There are many
companies who are specialized on the same segment and the best of them have very …

The chapter presents the company which occupies the production of personal hygene
products, cosmetics, domestic range and non-prescription medical products. The subject of …