[HTML][HTML] Optimizing mobile in-app advertising effectiveness using app publishers-controlled factors
V Truong - Journal of Marketing Analytics, 2023 - Springer
Mobile in-app advertising has become one of the most popular business advertising
platforms in recent years. This relatively new advertising strategy's annual spending has …
platforms in recent years. This relatively new advertising strategy's annual spending has …
An integrated effectiveness framework of mobile in-app advertising
VNX Truong, M Nkhoma… - Australasian Journal of …, 2019 - journal.acs.org.au
Advertising in mobile apps has recently become one of the most popular advertising
channels for businesses when its annual revenue has rapidly increased year over year. On …
channels for businesses when its annual revenue has rapidly increased year over year. On …