Purpose The purpose of this paper is to investigate the effects of a particular form of
sponsorship disclaimer in sponsored content by social media influencers (SMIs), namely a …

Purpose–The purpose of this paper is to study the responses of young consumers to
suspected covert and overt product-brand recommendations in a blog. Design/methodology …

Online consumer reviews (OCRs) have become one of the most influential persuasive
messages with respect to purchase decisions. Knowing this, marketers have started …

Every day more and more Internet users use social networks, which have become a very
interesting channel also for the marketing experts, who are always looking for the new …

This paper examines if a mere request to a customer–within the frame of a service encounter–
to engage in word-of-mouth (WOM) would have an impact on the customer's subsequent …

Purpose This paper aims to analyze the visual attention, transparency perception and
attitude of Brazilian women from generation Z toward sponsorship disclosures with a …

Bu çalışmanın amacı, sanal ortamda sağlık hizmetleri pazarlamasında iletişim butonlarının
hasta tercihi üzerindeki etkilerini tespit etmek ve sağlık hizmeti tüketicilerinin bu husustaki …

Background: Social media penetration is considerably growing globally. It is becoming the
most effective marketing platform that different firms and businesses use in building long …

This chapter is about exploring the role of social media and blogs in choosing a destination
from the perspective of Saudi tourists. The authors use a sample of people who are planning …

Data and information about products and services are now easily accessed via all types of
Social Networking Sites (SNSs) including Facebook, Instagram, YouTube, WhatsApp, Blogs …