This article presents the first narrative analysis of the areas of research that have developed
within the destination marketing field since its commencement in 1973. Given the broad …

This study aims to systematically review the place branding literature and comprehensively
synthesize the academic research in this domain. Accordingly, this study examines the …

The tourism market is fiercely competitive. No other market place has as many brands
competing for attention, and yet only a handful of countries account for 75% of the world's …

Despite the importance of destination image in market competitiveness, and the popularity of
the field within tourism literature, there remains a dearth of published research examining …

Purpose–The purpose of this study is to develop and test a research model that examines
career satisfaction as a mediator of the effect of perceived organizational support on service …

While there is increasing recognition of the positive impacts of tourism on economic
development in Sub-Saharan Africa, existing relationships between tourism industry …

Destination Marketing offers the reader an integrated and comprehensive overview of the
key challenges and constraints facing destination marketing organisations (DMOs) and how …

Through a rigorous systematic narrative literature review process, this paper investigates the
complexities of destination branding for small tourism businesses in regional areas …

This paper explores how informal microfinance institutions (IMFIs) support development-led
tourism entrepreneurship through providing microcredit and development opportunities to …

Existing debates on tourism development in Africa largely focus on the impacts and
dynamics of leisure tourism. This study turns attention to neglected issues around business …