Purpose Given the growing importance of religious tourism, the purpose of this paper is to
present a review of the literature around the area. Design/methodology/approach All papers …

While there is much contemporary interest from marketing academics in researching the way
a place's brand is promoted, and in undertaking investigations into the wider aspects of the …

PART I: OVERVIEW Introduction n the absence of a general theory that describes the rise
and growth of public relations, scholars have tended to organize public relations and its …

Acknowledging that 'locals' are recognised as an important (yet neglected) dimension of
place marketing and following critiques of places as 'products', the purpose of this paper is to …

PART I: OVERVIEW Introduction n the absence of a general theory that describes the rise
and growth of public relations, scholars have tended to organize public relations and its …

Although many people who hear the term political public relations may think it is
synonymous with propaganda, most public relations scholars today would strongly disagree …

Purpose This paper aims to examine the development of an iconic corporate brand by the
General Post Office (GPO) in Britain in the 1930s by adapting the work of Douglas Holt …

Winner of The American Journalism Historians Association Book of the Year Award, 2015
This study of American public relations history traces evangelicalism to corporate public …

I recently found a forgotten relic in a drawer at home. It is a minute piece of straw, from a
mattress belonging to St. Theresa of Lisieux (1873-1897), acquired during a family …

This chapter introduces general concepts of historiography and in the historiography of
public relations. Thereby it touches questions of theoretization and the philosophy of history …