Social influence plays a significant role in shaping consumer behavior, and research in this
area comprises a substantial portion of the literature. Despite the vast number of studies …

Purpose In the past few decades, relationship management (RM) theory and RM strategies
in business-to-business (B2B) contexts have evolved tremendously, driven by constant …

Customer engagement (CE) refers to an organization's effort to develop relationships with
individual customers through personalized interactions using multiple available channels …

Micro-entrepreneurs play a critical role in alleviating poverty in subsistence marketplaces
through their business relationships with microfinance institutions. Despite the enormous …

The purpose of this research is twofold:(1) to examine the impact of gamification on user
experiences, customer engagement, and purchase intentions in the financial industry and …

Data-driven innovation (DDI) initiatives by microfinance institutes have transformed the
global poverty alleviation landscape. Despite the fact that relationship building is one of the …

As an essential psychological construct, financial self‐efficacy (FSE) has garnered
considerable attention in the field of consumer finance and demonstrated its influence on …

We explore the barriers that keep people such as the poor and minorities from adopting
digital banking even in a developed country such as Israel. Their failure to do so can limit …

This study in the banking industry examines the influence of attitudinal loyalty on customer
advocacy and cross buying behavior, alongside the moderating roles of Quality of Life and …

In service recovery theory and practice, value co-creation through joint recovery has
emerged as an important approach to facilitate achieving positive customer experience and …