Prosocial consumer behaviours, or actions taken by consumers intended to benefit others,
are essential for society's stability. Thus, marketers need to systematically develop strategies …

This paper conceptualizes the phenomenon of historizing the present, defined as
emphasizing the historical significance of present events and treating the present from the …

Businesses adopt cause-related marketing (CRM) strategies to align with societal concerns.
Human values are crucial in shaping consumers' responses toward companies that engage …

This longitudinal research explores team cohesion as a potential mediator explaining the
associations between agreeableness as a personality trait and well-being. Additionally, the …

Purpose Businesses embark on cause-related marketing (CRM) initiatives as a marketing
strategy to fortify consumers' behavioural intentions. Prior research indicates that human …

Background Canada has incrementally reduced restrictions to blood and plasma donation
that impact men who have sex with men, gay, bisexual, and queer men, and some Two …

Human society is organized in structured social networks upon which large-scale
cooperation among genetically unrelated individuals is favored and persists. Such large …

In an era where corporate social responsibility (CSR) dominates organizational agendas,
the dimension of team diversity remains largely overshadowed. Despite its transformative …

This paper discusses the influence mechanism of prosocial behavior through
anthropomorphized brand messaging in cause related marketing among young adults …

This research explores how charities can harness individuals' desire for self‐enhancement
in their advertisements to boost volunteerism. Two studies examine the effects of advertising …