Increased access to various kinds of consumer data has opened up new avenues of value
creation for companies, but it also poses new challenges. The proliferation of digital data …

Purpose Understanding customers is critical for service researchers and practitioners.
Today, customers are increasingly active online, and valuable information about their …

This study examines the effects of conformity to others online when individuals respond to
fake news. It finds that after exposure to others' comments critical of a fake news article …

This study conducted two experiments to determine the influence of review valence, review
quantity, and the interaction effects between the two among consumers designated as …

In a decade's time, the social media has not only brought about drastic changes in the mode
of communication but has also become an important marketing tool, making it an area of …

The article sets out to develop a deeper understanding of the drivers of switching behavior in
an online grocery context, which is becoming a key area of focus for grocery retailers …

Purpose This study aims to assess factors influencing customers' online grocery shopping
experiences, and it evaluates the central role of customer service and consumers' responses …

Purpose The purpose of this study is to investigate the relationships between brand
attachment and consumers' positive and negative behaviours. Furthermore, this study …

This exploratory study examines the processes of value co-creation and co-destruction
between luxury brands and consumers from the consumer perspective using the social …

Purpose The purpose of this paper is to add to current knowledge of online customer
experience (OCE) by examining various drivers and outcomes of online grocery shopping …