The Clinton campaign: Appeals to moderate swing voters through anti-Trump targeted communication

Broadcast political marketing communication

V Raynauld, J Lees-Marshment - Political Marketing, 2019 - taylorfrancis.com
In an era of permanent campaigning, political organisations and politicians rely heavily on
broadcast marketing communications to achieve wide-ranging objectives in a cost-effective …
被引用次数：2 相关文章 所有 2 个版本

There is only one book you need to read for a comprehensive, up-to-date overview of the field of political marketing–the third edition of Political Marketing: Principles …

TN Ridout - api.taylorfrancis.com
Names: Lees-Marshment, Jennifer, author. Title: Political marketing: principles and
applications/Jennifer Lees-Marshment, Brian Conley, Edward Elder, Robin Pettitt, Vincent …
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