EB O'Day, RG Heimberg - Computers in Human Behavior Reports, 2021 - Elsevier
Background Social media use (SMU) has become highly prevalent in modern society, especially among young adults. Research has examined how SMU affects well-being, with …
The outbreak of coronavirus disease 2019 (COVID-19) prompted people to face a distressing and unexpected situation. Uncertainty and social distancing changed people's …
Social media allows people to freely interact with others and offers multiple ways for marketers to reach and engage with consumers. Considering the numerous ways social …
Social media are commonplace in many educators' lives, but their Instagram activities have received no prior attention in the empirical literature. We therefore created and disseminated …
Social media usage can impact its users' mental and physical health. In particular, social media challenges, activities performed by an individual or a group that are uploaded to a …
S Lee, E Kim - Journal of global fashion marketing, 2020 - Taylor & Francis
Despite the increasing interest in celebrity influencers as a marketing communication tool, much remains to be explored to understand how influencer credibility combined with brand …
In nationally representative samples of US adolescents (age: 13–18) and entering college students, 1976–2017 (N= 8.2 million), iGen adolescents in the 2010s (vs. previous …
K Hwang, Q Zhang - Computers in human behavior, 2018 - Elsevier
Marketers recognize digital celebrities' advertising power and effectiveness, making them influential models of social media advertising. The concept of parasocial relationships may …
Social commerce has altered the consumption experience due to various interactive factors. Growing evidence stated that users are prone to buy impulsively in such an environment …