Instagram is a leading social network for information sharing and communication. Rigorous
studies are missing that leverage bibliometric techniques to comprehensively portray the …

Background Social media use (SMU) has become highly prevalent in modern society,
especially among young adults. Research has examined how SMU affects well-being, with …

The outbreak of coronavirus disease 2019 (COVID-19) prompted people to face a
distressing and unexpected situation. Uncertainty and social distancing changed people's …

Social media allows people to freely interact with others and offers multiple ways for
marketers to reach and engage with consumers. Considering the numerous ways social …

Social media are commonplace in many educators' lives, but their Instagram activities have
received no prior attention in the empirical literature. We therefore created and disseminated …

Social media usage can impact its users' mental and physical health. In particular, social
media challenges, activities performed by an individual or a group that are uploaded to a …

Despite the increasing interest in celebrity influencers as a marketing communication tool,
much remains to be explored to understand how influencer credibility combined with brand …

In nationally representative samples of US adolescents (age: 13–18) and entering college
students, 1976–2017 (N= 8.2 million), iGen adolescents in the 2010s (vs. previous …

Marketers recognize digital celebrities' advertising power and effectiveness, making them
influential models of social media advertising. The concept of parasocial relationships may …

Social commerce has altered the consumption experience due to various interactive factors.
Growing evidence stated that users are prone to buy impulsively in such an environment …