Since their introduction in the early 2000s, the use of social networking websites has
exploded. Many businesses are seeing increased revenue due to their social commerce …

Purpose In the context of a profound digital transformation, the need for social interactivity is
becoming fundamental for consumers on e-commerce sites. It allows them to interact with …

The adoption of cashless payment methods compels impulse buying. This research studies
impulse purchase behavior by focusing on E‐wallet app characteristics, a field where …

Flash sale (FS) is a marketing strategy that is widely used and developed in sales through e-
commerce. The implementation of the FS strategy is to provide discounts or special …

Many indicators have been proposed that can contribute to impulse buying. However, few
studies have examined the role of social comparison in impulse buying, materialism, and …

Purpose During coronavirus disease 2019 (COVID-19) pandemic, owing to several reasons,
consumers behaved impulsively while shopping. Impulse buying has led to a distortion in …

Purpose With the rise of social media, an increasing number of young females have focused
more attention on their body image, leading to social appearance anxiety. Thus, the current …

Consumerism during the COVID-19 pandemic has been characterized by impulsive buying.
Using the theoretical lens of uncertainty avoidance and ego-depletion to identify the …

The movement control order (MCO) and conditional movement control order (CMCO), also
known as the partial lockdown imposed on Malaysian as a result of Covid-19 pandemic has …

Electronic commerce is neither a new phenomenon nor a phenomenon that is easy to define
and even less easy to assess. First of all, we are faced with the diversity of definitions and …