This paper reviews the published articles on eTourism in the past 20 years. Using a wide
variety of sources, mainly in the tourism literature, this paper comprehensively reviews and …

Electronic word of mouth (eWOM) has traditionally been examined as a prepurchase
behavior when it is sought (eWOM-seeking) and a postpurchase behavior when it is given …

This study extends a stimulus–organism–response (S–O–R) model to include impulse-
buying behavior, which plays a vital role in electronic shopping but has not gained much …

We discuss consumer engagement with a website, provide a systematic approach to
examining the types of engagement produced by specific experiences, and show that …

This research examines how people manage online personal brands in a Web 2.0 context.
Using a novel mixed-method approach and consenting participants, the authors generated …

Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the
principles and practice of marketing as they are increasingly being applied in the global …

Companies' Facebook pages have emerged as a commonly used marketing channel and
their importance as a sales channel is likely to increase. Details about consumers' …

Following the fast growth of social network sites (SNSs) such as Twitter, LinkedIn, and
Facebook in the cyber world, social commerce has become an important emerging issue in …

Luxury brand marketers have recently turned their attention to customer-driven social media
devoted to their brands. The key concepts of involvement, interaction and behavioral …

Disinformation on social media—commonly called “fake news”—has become a major
concern around the world, and many fact-checking initiatives have been launched to …