E Breugelmans, L Altenburg, F Lehmkuhle, M Krafft… - Journal of …, 2023 - Elsevier
This research presents a novel, conceptual perspective on distinctive opportunities available to retailers with a physical location to create reasons for customers to visit the physical store …
A Sorescu, M Schreier - Journal of the Academy of Marketing Science, 2021 - Springer
In mid-2018, John Hulland approached the two of us, asking us to co-edit a JAMS special issue around the general theme of “Innovating in the Digital Economy: Leveraging …
Předkládaná publikace popisuje procesy podniku v podobě jejich finančního vyjádření. Zároveň nabízí nástroje optimalizace těchto procesů tak, aby se výsledky projevily v plnění …
MLR Hita, Y Grégoire, B Lussier… - Journal of the Academy …, 2023 - Springer
Building on the health belief model (HBM), this research tests, over six months, how the exposure to COVID-related information in the media affects fear, which in turn conditions …
Purpose Drawing from conservation of resources (COR) and regulatory fit theories, this paper aims to propose and examine moderated mediation model of service innovative …
S Pasirayi, PB Fennell, A Sen - Journal of Business Research, 2023 - Elsevier
Adoption of third-party channels for last mile delivery has been a significant change for retail firms. Despite the volume of work in this space, how last-mile delivery partnerships impact a …
Resource-poor organizations serve a significant portion of emerging markets' healthcare industries. Such organizations engage in transformative services. However, given emerging …
Purpose Innovation and sustainability are two key factors for retailers seeking a competitive advantage. However, the way in which the joint effect of both of these variables impacts …
Services and relationship marketing are inextricably linked, such that the intangible, heterogeneous, inseparable, and perishable nature of services renders strong relational …