The effect of implementing chatbot customer service on stock returns: An event study analysis

D Fotheringham, MA Wiles - Journal of the Academy of Marketing Science, 2023 - Springer
Abstract Advancements in conversational Artificial Intelligence (AI) have led to rapid growth
in firms' use of AI chatbots in customer service roles. While the shareholder wealth effects of …

The future of physical stores: Creating reasons for customers to visit

E Breugelmans, L Altenburg, F Lehmkuhle, M Krafft… - Journal of …, 2023 - Elsevier
This research presents a novel, conceptual perspective on distinctive opportunities available
to retailers with a physical location to create reasons for customers to visit the physical store …

Innovation in the digital economy: A broader view of its scope, antecedents, and consequences

A Sorescu, M Schreier - Journal of the Academy of Marketing Science, 2021 - Springer
In mid-2018, John Hulland approached the two of us, asking us to co-edit a JAMS special
issue around the general theme of “Innovating in the Digital Economy: Leveraging …

[图书][B] Finance podniku: komplexní pojetí

V Marek - 2021 - books.google.com
Předkládaná publikace popisuje procesy podniku v podobě jejich finančního vyjádření.
Zároveň nabízí nástroje optimalizace těchto procesů tak, aby se výsledky projevily v plnění …

An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying

MLR Hita, Y Grégoire, B Lussier… - Journal of the Academy …, 2023 - Springer
Building on the health belief model (HBM), this research tests, over six months, how the
exposure to COVID-related information in the media affects fear, which in turn conditions …

Linking person–job fit and intrinsic motivation to salespeople's service innovative behavior

ZO Alqhaiwi, T Koburtay, OM Karatepe - Journal of Services …, 2023 - emerald.com
Purpose Drawing from conservation of resources (COR) and regulatory fit theories, this
paper aims to propose and examine moderated mediation model of service innovative …

The effect of third-party delivery partnerships on firm value

S Pasirayi, PB Fennell, A Sen - Journal of Business Research, 2023 - Elsevier
Adoption of third-party channels for last mile delivery has been a significant change for retail
firms. Despite the volume of work in this space, how last-mile delivery partnerships impact a …

Achieving social and economic sustainability through innovations in transformative services: A case of healthcare organizations in an emerging market

A Sharma, SB Borah, AC Moses - Journal of the Academy of Marketing …, 2023 - Springer
Resource-poor organizations serve a significant portion of emerging markets' healthcare
industries. Such organizations engage in transformative services. However, given emerging …

Sustainability-oriented commerce innovation: How does it influence consumer satisfaction?

I Gil-Saura, ME Ruiz-Molina, A Marín-García… - International Journal of …, 2023 - emerald.com
Purpose Innovation and sustainability are two key factors for retailers seeking a competitive
advantage. However, the way in which the joint effect of both of these variables impacts …

Commentaries on relationship marketing: the present and future of customer relationships in services

L Steinhoff, RW Palmatier, KD Martin… - SMR-Journal of …, 2022 - nomos-elibrary.de
Services and relationship marketing are inextricably linked, such that the intangible,
heterogeneous, inseparable, and perishable nature of services renders strong relational …