This study is the first to provide an integrated view on the body of knowledge of artificial
intelligence (AI) published in the marketing, consumer research, and psychology literature …

In the last decade, the use of Data Sciences, which facilitate decision-making and extraction
of actionable insights and knowledge from large datasets in the digital marketing …

The pandemic has catalyzed a significant shift to online/blended teaching and learning
where teachers apply emerging technologies to enhance their students' learning outcomes …

Customers increasingly rely on reviews for product information. However, the usefulness of
online reviews is impeded by fake reviews that give an untruthful picture of product quality …

The rapid advancement of artificial intelligence (AI) offers exciting opportunities for
marketing practice and academic research. In this study, through the application of natural …

In recent years, machine learning (ML) and artificial intelligence (AI) have attracted
considerable attention in different industry sectors, including marketing. ML and AI hold …

This study aims to use a monthly dataset from 1991 to 2021 to predict West Texas
Intermediate (WTI) oil price dynamics using US macroeconomic and financial factors, as well …

This study aims to predict oil prices during the 2019 novel coronavirus (COVID-19)
pandemic by looking into green energy resources, global environmental indexes (ESG), and …

Value-based pricing is known to be challenging, especially on online platforms, but is
considered a superior pricing strategy. We investigate cross-platform pricing and other …

Artificial intelligence, particularly machine learning, carries high potential to automatically
detect customers' pain points, which is a particular concern the customer expresses that the …