E-commerce companies are struggling to make use of the enormous amounts of data
collected from diverse sources in the big data era. Designing and implementing a strong …

Purpose: This study examines how social media affects the fashion business, paying
particular attention to how it modifies customer choices, attitudes, and perceptions. It looks at …

This review paper delves into the transformative impact of big data and analytics on strategic
marketing decision-making. Examining the integration of vast datasets and analytical tools in …

An in-depth understanding of the elements influencing consumer behavior is necessary
given the constantly changing environment of e-commerce in the Indonesian fashion …

This study provides a comprehensive review of the influence of voice-activated
technologies, particularly voice assistants, on consumer behavior and brand loyalty in the …

The present study examines the impact of online marketing on impulse buying behaviour
and economic advantages within the cosmetic industry. The primary objective is to gain …

Perkembangan zaman yang cukup pesat dapat mempengaruhi berbagai hal, tidak
terkecuali pada dunia fashion. Pada bidang fashion meliputi banyak aspek penyokong …

In the modern world, technology is playing a pivotal role of human life. Especially, it plays an
important role in marketing of electronic products in the market. In the recent decade social …