Consumers interpret their experiences with brands via narrative processing; thus the brand
story has emerged as a major marketing construct. Transmedia storytelling occurs when the …

This study aims to examine why online consumers watch Mukbang, a type of South Korean
online entertainment show, by exploring the antecedents of consumers' attitude toward …

Rather than interpreting the Olympics as primarily a sporting event of international or
national significance, this book understands the Games as a civic project for the host city that …

The purpose of this paper is to develop a novel multidimensional typology of free-to-play
gamers, based on the theory of consumption values and to test whether these types of …

In recent years, there have been many innovative changes in the field of mental illness. The
field has generated numerous creative ideas that help to expand our understanding of the …

Stone's (CA 48: 67–103) major claim is that the rapid spread of genetically modified cotton in
Warangal hampered the individual and social learning important to the agricultural skilling …

The thesis aims to extend the child brand relationship theory, a significant part of consumer
culture theory (CCT), and consequently, provide a deeper understanding of the roles that …

The globalization of the world's markets has forced luxury brands to, in turn, become global
and accessible in many developing countries and emerging markets. As a result, the …

Surfa på den tredje vågen Page 1 Surfa på den tredje vågen – svenska mode- och
livsstilsföretags förmåga att fånga trender Författare: Alexandra Ivanisevic …

Social Epidemics - the phenonomenon of exponential product distribution: Frame of
reference and resulting recommendations for action — Macquarie University Skip to main …