Although numerous reports predict huge growth potential for online shopping under COVID-
19 pandemic, many do not know about determinants of user intention to continue using …

The penetration of mobile devices has reshaped consumers' shopping journeys, drawing
the attention of both scholars and practitioners. Over the last two decades, a rich strand of …

Extant studies in the domain of gamification of advertising examine the effects of content-
driven factors (ie, game and brand characteristics) of online games on consumer behavior …

Objective: to analyze the relationship between Perceived Value to WoM, trust to WoM and
Repurchase Intention of Coffee Shop. Theoretical Framework: This study uses a consumer …

This research aims to examine the relationship between antecedents of a proposed
extended technology acceptance model (TAM) and level of social media use. It also tests the …

Coffee is a vital industrial crop that generates significant economic value across the globe.
The poor standard of production management from Thai entrepreneurs has caused …

E-commerce has penetrated deep into the milieu of today's generation and has overtaken
traditional commerce. Compared to traditional commerce, a few aspects like the absence of …

Frame of the research: The increase in the penetration rate of smartphones (3 billion
smartphone users in 2020), together with the spread of broadband connectivity, represents a …

Virtual Reality (VR) promises many benefits for the tourism industry. However, a review of
tourism-related VR research shows that the roles of system quality and user personality …

The innovative trend of “as a service” due to digital development and the rise of issues such
as air pollution and traffic congestion led to the emergence of Mobility as a Service (MaaS) …