This study aims to investigate motivational factors and motivation hindering factors of online
shopping via online open market platforms. For a comprehensive exploration, the response …

This study utilized the Kano model to practically identify the key attributes of online service
quality of e-learning education companies. Along with a review of theoretical sources related …

When a consumer needs a product or service and multiple sellers are available online, the
process of selecting a seller to buy online from is complex since the process involves many …

The purpose of this study is to analyze people's motivations to use the National Petition
service of CheongWaDae, the Presidential Office of Korea. The online space has been used …

본 연구의 목적은 금융업 종사자의 지식공유에 영향을 미치는 특성요인과 성과요인 간의
영향관계를 규명하는데 있다. 연구목적을 달성하기 위해 금융업 종사자의 특성변수는 개인적 …

This study aims to understand characteristics of consumers using smartphone services by
examining factors affecting the intention to use of smartphone banking service targeting …

The open market are expanding service quality which was used as rating scale in the field of
marketing. In accordance with open market, they convert it to e-service quality and use it …

The purpose of this paper is to examine the relationship between the social interactions on
the social network and the purchase intention. And the trust propensity of a trustor, the ability …

When product or service provides unexpectedness the user would be satisfied, and lately
some mobile applications and web services provide those unexpectedness. However …