Purpose The study aims to offer a general review of website evaluation, with particular
application to the winery tourism field. Automated website evaluation is explored as a …

Small and medium enterprises (SMEs) around the world engage in e-commerce and e-
business to support business operations as well as to enhance revenue generation from …

Luxury wine brand visibility in social media: an exploratory study | Emerald Insight Books and
journals Case studies Expert Briefings Open Access Publish with us Advanced search Luxury …

The article explores SME (Small and Medium Sized Enterprises) brand strategies as a
means to position and successfully engage in competitive markets. A derived typology of …

In the pursuit of sustainability and competitiveness, digital aspects of the tourism experience
become increasingly more significant and wine tourism is no exception to this. Still, studies …

The purpose of the study is to investigate the effect of digital literacy, perceived usefulness,
and perceived ease of use on Internet users' online purchase intention in Palestine, as well …

Purpose The purpose of this paper is to define and analyse not only the main categories of
online marketing strategies used by Rioja wine producers but also how wineries use their …

This study set out to uncover brand positioning configurations by presenting state-of-the-art
brand management literature and applying a novel, mixed-methods approach to examine …

This research study introduces a definition for eWineTourism (eWT) and a new PIAB
(purpose, ICTs, activities, benefits) conceptual model to analyze eWT. It also presents the …

This article investigates 'stage'models that have been developed for researchers,
practitioners and policymakers to explain how small businesses move from a basic to a …