In this article, our focus is on how trans consumers experience symbolic violence to draw
attention to inequalities that may otherwise remain hidden. Unlike overt acts of physical …

This special issue on gender, markets, and consumption follows another special issue on
gender and identity that appeared in 2003 in CMC. Fifteen years later, gender still …

Analysing advertisements for menopause products, this paper argues that their 'pinkification'
reproduces harmful and exclusionary practices based on women's value being rendered …

In a consumer society, collective consumption is key to maintaining sociality. However,
violence among consumers not only thwarts the benefits of participating in consumer …

Consumer socialisation of men and women to perform certain roles and to maintain
particular identities creates a foundational conflict in those who identify as distinct from a …

The United Nations (UN) Sustainable Development Goal (SDG) of gender equality and the
empowerment of all women and girls (SDG# 5) is cited as interlinked with other SDGs. One …

Method Following the feminist mantra that the personal is political, the authors have been on
a decade-long material and discursive crusade to enact bisexuality inclusion and …

Names: Malefyt, Timothy de Waal, editor.| McCabe, Maryann, editor. Title: Women,
consumption and paradox/Edited by Timothy de Waal Malefyt and Maryann McCabe …

Storytelling as a practice is as ancient as mankind:“there is not, there has never been
anywhere, any people without narrative; all classes, all human groups, have their stories …

This chapter provides a longitudinal and multi-epistemological analysis of market
segmentation, a foundational concept for marketing theory and practice, that helps perform a …