Economic approaches to decision making assume that people attach values to prospective
goods and act to maximize their obtained value. Neuroeconomics strives to observe these …

To behave adaptively, we must learn from the consequences of our actions. Studies using
event-related potentials (ERPs) have been informative with respect to the question of how …

It is well established that neural imaging technology can predict preferences for consumer
products. However, the applicability of this method to consumer marketing research remains …

In order to control behavior in an adaptive manner the brain has to learn how some
situations and actions predict positive or negative outcomes. During the last decade …

An event-related potential (ERP) component reliably associated with feedback processing
and well studied in humans is the feedback-related negativity (FRN), which is assumed to …

From a neurobiological and motivational perspective, the feedback-related negativity (FRN)
and reward positivity (RewP) event-related potential (ERP) components should increase …

High-school students decide in which tasks to invest their cognitive effort on a daily basis. At
school, such decisions often relate to feedback-learning situations (eg, whether or not to do …

The feedback negativity (FN) has been shown to reflect the binary evaluation of possible
outcomes in a context‐dependent manner, but it is unclear whether context dependence is …

Previous research has shown that consummatory ERP components are sensitive to
contextual valence. The present study investigated the contextual valence effect across …

Abstract Models of reinforcement learning represent reward and punishment in terms of
reward prediction errors (RPEs), quantitative signed terms describing the degree to which …