This paper will study the pricing problem of two competitive products in a market
characterized by local externalities. For this purpose, a stochastic model of sales …

Problem definition: The recent ubiquity of social networks allows firms to collect vast amount
of data on their customers and on their social interactions. We consider a setting in which a …

Nowadays, it is possible to easily utilize positive and negative effects of neighbors on a
social network to maximize diffusion of a novel product and profit of the seller. Hence, this …

We study the decisions of a supplier and retailer in a cooperative advertising program to sell
divisible products to consumers in a social network with positive externalities. The supplier …

Social networks can provide sellers across the world with invaluable information about the
structure of possible influences among different members of a network, whether positive or …

We study the problems of pricing an indivisible product to consumers who are embedded in
a given social network. The goal is to maximize the revenue of the seller by the so-called …

For the sale of a product with network externalities, a Stackelberg model involving an
incumbent and an entrant is developed considering the impact of three strategic decision …

We study a revenue maximization problem in the context of social networks. Namely, we
generalize a model introduced by Alon, Mansour, and Tennenholtz [2] that captures inequity …

Today, informational structure is organized in such a way that sellers can easily employ the
various capabilities of social networks, such as the analysis of positive and negative …

We study Bayesian persuasion with local strategic substitutes in networks. A designer
commits to a public signal to maximize total activity. Equilibria are characterized by the …