“Come and join us”: How tech brands use source, message, and target audience strategies to attract employees

I Mashiah - The Journal of High Technology Management …, 2021 - Elsevier
Multinational tech corporations have a considerable influence on human life. Their
developments are not only adopted and used by people worldwide, but also are invented …

Dimensions of job advertisement as signals for achieving job seeker's application intention

M Ganesan, SP Antony, EP George - Journal of Management …, 2018 - emerald.com
Purpose Grounded in the concept of signaling theory and instrumental-symbolic framework,
the purpose of this paper is to develop a model to examine the impact of print job …

[图书][B] Use of market data in the recruitment of high potentials: segmentation and targeting in human resources in the pharmaceutical industry

J Posthumus - 2015 - books.google.com
In his study, Jan Posthumus uses the grounded theory method to explore the
implementation of marketing instruments such as segmentation and targeting in the …

Recruitment: international cross-cultural perspectives

JK Miller, GC Guo - 2013 - academic.oup.com
This chapter examines cross-cultural recruitment practices. From a macro-perspective, cross-
cultural recruitment is part of a bundle of human resource management (HRM) practices that …

Recrutamento e seleção na Page Personnel

JCP Ferreira - 2014 - search.proquest.com
Os processos de Recrutamento e Seleção são momentos extremamente importantes na
vida das organizações e cada vez mais, os recursos humanos das empresas são vistos …

Mitt i prick!: En kvantitativ studie som syftar till att undersöka vad studenterna på Karlstad Universitet tilltalas av och inte i två olika jobbannonser

M Mugula, M Gradin - 2022 - diva-portal.org
Utformningen av en jobbannons och dess innehåll är ett viktigt verktyg för att att lyckas
attrahera den rätta kandidaten för den utlysta tjänsten. Det finns få studier som syftar till att …

[PDF][PDF] Reading the Visual Design of Job Advertisements in Taiwanese Newspapers

CH Chen, SW Chuang - Journalism and Mass Communication, 2016 - researchgate.net
This content analysis of print advertisements for jobs focuses on changes in choices of
visual semiotic resources over time. Recruitment advertisements as a genre of persuasion …

[PDF][PDF] The impact of organisational integrated marketing communication tools for vocational opportunities from a graduate perspective: case of Durban University of …

T Reddy - 2018 - scholar.archive.org
Appropriate integrated marketing communication tools are utilised to disseminate messages
regarding products, services, and brands to targeted audiences in order to attract attention …

[PDF][PDF] Graduate School of Business Assumption University Bangkok, Thailand February 2016

MK Vilaisai, S Chaipoopirutana - 2016 - repository.au.edu
The corporate image of shopping mall is a focal factor, as a holistic image for reflection on
the mall's objectives, which influence customers' perception that they have perceived a good …

TRABALHO FINAL DE MESTRADO

IE LANÇAMENTO, M MAGGI, N PORTUGAL… - 2015 - search.proquest.com
O trabalho de projeto aqui apresentado tem como objetivo criar um output final, neste caso
um plano de marketing, que sirva de guideline para futuros lançamentos de novos produtos …