Examining a wide range of Japanese videogames, including arcade fighting games, PC-
based strategy games and console JRPGs, this book assesses their cultural significance …

This book is the first attempt to examine Japan's relations with Russia from the perspective of
national identity; providing a new interpretation of Japan's perceptions of Russia and foreign …

This book examines the ethnic, gendered and embodied 'hybrid'identities of 'half-
Japanese'girls in Japan. The girls struggle to positively construct their identities into …

In times of globalised flows of students, this paper offers an alternative way of
conceptualising identity change in the experiences of students on study abroad or student …

Many Japanese perceive communication with non-Japanese as an unpleasant experience
and tend to avoid it. To account for this “foreigner-complex”, scholars have advanced a …

This volume accounts for the motives for contemporary lexical borrowing from English, using
a comparative approach and a broad cross-cultural perspective. It investigates the …

The Japanese cosmetics market is the second largest in the world and in 2003 was valued
at approximately 1.9 trillion yen. The sector is also the largest consumer of advertising in …

An ongoing study examining the discursive negotiation of ethnic and gendered embodied
identities of adolescent girls in Japan with Japanese andwhite'mixed-parentage is extended …

Heritage language speaker is a relatively new term to denote minority language speakers
who grew up in a household where the language was used or those who have a family …

This chapter introduces the main arguments and concepts that background the chapters in
this volume. It first describes the notion of “global education effects” that this volume …