Consumer perspective on CSR literature review and future research agenda | Emerald Insight
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This study seeks to understand the specific factors on social media that help drive the
intention to purchase fashion‐related products, focusing on the central role of trust. The …

In order to explore the mechanism of consumer responses to corporate social responsibility
(CSR), this paper constructs a research framework including CSR, consumer–company …

Purpose The purpose of this paper is to examine how the sentiment of social networking site
(SNS)-based brand-related electronic word-of-mouths (eWOMs) influences consumers' …

This study investigates the effects of customers' trust and satisfaction with the focal brand
and brand identification (self-expressive brand) on customer brand engagement (CBE) …

FINDINGS: The study demonstrated that brand trust plays a vital role in consumer buying
behavior and has a positive effect on consumer loyalty. Brand trust measurement is a …

Purpose The purpose of this paper is to investigate the role played by corporate social
responsibility (CSR) in building relationship quality (RQ) in the context of sports …

This paper aims to explore brand love in the context of brand trust, resistance to negative
information and intention to repurchase in the clothing brand context. Based on a sample of …

The influence of symbolic meanings and brand associations on consumers' buying
decisions is an important area of inquiry. In this article, we use symbolic interactionism as …

Over the years several studies have reported a significant waste of advertising budget, a
finding which calls for strategies to increase advertising efficiency. While some factors, such …