What should we call this color? The influence of color‐naming on consumers' attitude toward the product
HY Chou, XY Chu, YH Chiang - Psychology & Marketing, 2020 - Wiley Online Library
Many companies use unique color names to differentiate products, attract consumer
attention, and promote sales. This study categorizes the names of colors in detail, and uses …
attention, and promote sales. This study categorizes the names of colors in detail, and uses …
Commercial onomastics: humorous color names. Are they appreciated and do they play a role in product purchase intention?
• Objectives/Research QuestionsCommercial onomastics, the disciplinary field focusing on
names in the commercial sphere, plays an increasingly important role in how brands …
names in the commercial sphere, plays an increasingly important role in how brands …