Purpose Mobile shopping is expected to emerge as a new way of shopping as the Asia
Pacific region moves towards the digital era. It is important to understand factors that …

Adopting a meta-analysis approach, this study synthesises the quantitative literature on
mobile advertising and proposes a meta-analytic conceptual model that shows the …

The emergence of Location-Based Mobile Advertising (LBA) on mobile phones is a recent
phenomenon that has profoundly changed consumers' shopping behavior. In this context …

The application of m-commerce activities among smartphone users in Malaysia has become
one of the major challenges for companies involved in m-commerce. The present study aims …

There is an increasing attention being accorded to mobile marketing activities in recent
business management literature in the past decade as both academicians and practitioners …

This study examines factors affecting mobile consumers' perceived advertising value of
latest location-based mobile advertising (LBA) and its relationship with user responses. Data …

Purpose This paper aims to investigate the motivating and dissuading factors, which
develop consumers' attitude towards permission based marketing. Design/methodology …

Today, social media have become a major trend, and consumers are engaging more and
more in the social media platforms used by hotels. This does not mean that they book a hotel …

Purpose This paper aims to investigate the role of five highly relevant advertiser-(ie
personalization and ad placement) and consumer-controlled (ie privacy concerns, perceived …

With the development of mobile technology, mobile advertising has become popular
worldwide. It seems that almost every user who owns a mobile device receives mobile …