Social influence research in consumer behavior: What we learned and what we need to learn?–A hybrid systematic literature review
Social influence plays a significant role in shaping consumer behavior, and research in this
area comprises a substantial portion of the literature. Despite the vast number of studies …
area comprises a substantial portion of the literature. Despite the vast number of studies …
Consumer attitudes and purchase intentions towards internet celebrity self-brands: an integrated view of congruence, brand authenticity and internet celebrity …
TH Tseng, HY Wang - Journal of Product & Brand Management, 2023 - emerald.com
Purpose Internet celebrities have become key resources for consumers making purchase
decisions. An increasing number of internet celebrities have begun to exert their influence …
decisions. An increasing number of internet celebrities have begun to exert their influence …
Customer–brand relationship in the era of artificial intelligence: understanding the role of chatbot marketing efforts
Purpose This study aims to explore the role of artificial intelligence (AI)-powered chatbot
marketing efforts (CMEs) in the establishment of relationships between brands and their …
marketing efforts (CMEs) in the establishment of relationships between brands and their …
The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities
With the advent of interactive Web 2.0 (and beyond) technologies, the role of consumer
brand engagement (CBE), which focuses on the consumer's investment in their brand …
brand engagement (CBE), which focuses on the consumer's investment in their brand …
Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow brands: The moderating effect of social comparison, trust, tie strength, and network …
Applying uses and gratifications theory (UGT), this study examined consumers' use of one of
four social networking sites (SNSs): Facebook, Twitter, Instagram, or Snapchat, for following …
four social networking sites (SNSs): Facebook, Twitter, Instagram, or Snapchat, for following …
Consumer engagement in online brand communities: a social media perspective
L Dessart, C Veloutsou… - Journal of Product & …, 2015 - emerald.com
Purpose–This paper aims to delineate the meaning, conceptual boundaries and dimensions
of consumer engagement within the context of online brand communities both in term of the …
of consumer engagement within the context of online brand communities both in term of the …
Measuring customer experience in physical retail environments
JC Bustamante, N Rubio - Journal of Service Management, 2017 - emerald.com
Purpose In a world where customer empowerment is continuously increasing and changing
the service landscape, retailers must provide memorable shopping experiences to retain …
the service landscape, retailers must provide memorable shopping experiences to retain …
Security and privacy of customer data as an element creating the image of the company
COVID-19, mobility, socio-social changes have transferred to the world of social media
communication, purchasing activities, the use of services. Corporate social media has been …
communication, purchasing activities, the use of services. Corporate social media has been …
The effect of social media communication on consumer perceptions of brands
B Schivinski, D Dabrowski - Journal of Marketing Communications, 2016 - Taylor & Francis
Researchers and brand managers have limited understanding of the effects social media
communication has on how consumers perceive brands. We investigated 504 Facebook …
communication has on how consumers perceive brands. We investigated 504 Facebook …
[HTML][HTML] Brand communities embedded in social networks
ME Zaglia - Journal of business research, 2013 - Elsevier
Brand communities represent highly valuable marketing, innovation management, and
customer relationship management tools. However, applying successful marketing …
customer relationship management tools. However, applying successful marketing …