This systematic review research has two objectives:(a) to identify Green Marketing (GM)
practices related to the key variables of consumer purchasing behavior, and (b) to present a …

This paper aims to systematically review the existing literature to better understand multiple,
complex facets of green consumption behaviour in the tourism sector and identify areas for …

The current model of linear economy is causing accelerated consumption and an extensive
use of natural resources that accentuates the effects of the current global environmental …

The article deals with consumer behaviour when purchasing green products. It develops
theoretical knowledge in the field of antecedents to purchase intention with a focus on the …

This study aims to evaluate utilitarian and hedonistic motivators affecting customer attitude
and purchase intention towards green products. A deductive and quantitative approach was …

Purpose In the light of the UN's Sustainable Development Goals, it is imperative for firms to
adopt green practices. Green marketing is currently attracting the attention of people all over …

The purpose of fair trade (FT) initiatives is to provide fair and reasonable payment to
producers who may otherwise be negatively affected by free trade. Attracting consumers to …

The purpose of this study is to identify and prioritize green marketing strategies in the food
industry by taking sustainability goals into consideration since it is very difficult to prioritize …

The current study purpose is to investigate the relationship between the green marketing
strategies and market performance of Pakistan SMEs. For this purpose, the self …

The emergence of a 'new normal'life caused by pandemic Coronavirus Disease (COVID-19)
leads to consumer perception and business practices changes. However, there is limited …