Anthropogenic carbon emissions have the potential to trigger changes in climate and
ecosystems that would be catastrophic for the well-being of humans and other species …

Highlighting the important role of marketing in encouraging sustainable consumption, the
current research presents a review of the academic literature from marketing and behavioral …

Adopting plant-based, or vegan, diets can have a number of benefits, including mitigating
climate change, promoting animal welfare, or improving public health. In the current …

In a hypothetical choice experiment consumers were given the option of purchasing burgers
that were made from beef, plant-based protein, or cultured meat. Willingness to purchase …

Over the past few decades, two-factor models of social cognition have emerged as a
dominant framework for understanding impression development. These models suggest that …

More than a quarter century ago, organizational scholars began to explore the implications
of prosociality in organizations. Three interrelated streams have emerged from this work …

Meat eaters encounter a conflict between their eating behavior and their affections toward
animals. Because this “meat paradox” highlights discrepancies between behavior and …

Whereas vegetarianism has long garnered attention from nutritional science and
philosophy, psychological research exploring this eating behavior has emerged only in the …

Recent theorizing suggests that the 4Ns–that is, the belief that eating meat is natural,
normal, necessary, and nice–are common rationalizations people use to defend their choice …

Lower meat consumption benefits public health and the environment. This study examined
public willingness to reduce meat consumption in Denmark, and the drivers and barriers …