How does the social media platform TikTok influence the intention to buy snacks: An empirical study of the Vietnamese youth generation.
TH Tran, MPU Ho, HA Le… - Journal of Business & …, 2023 - journal.jis-institute.org
The study was conducted to identify the factors influencing the behaviour of buying street
food through TikTok among the young generation in Ho Chi Minh City. Through surveying …
food through TikTok among the young generation in Ho Chi Minh City. Through surveying …