This paper explores whether socio-demographics still have a role to play in profiling green
consumers. Following an interdisciplinary review of the literature, the second part of the …

Purpose The purpose of this paper is to present an overview of the research which has been
done during the past three decades on the topic of green advertising and identify gaps for …

Consumers cannot verify green attributes directly and must rely on such signals as eco-
labels to authenticate claims. Using signaling theory, this study explored which aspects of …

Despite the growth of green marketing, there is a shortage of studies on green
communication. Thus, this research aims to understand whether consumers who are …

An increasing body of research addresses consumers' green product purchasing behavior,
and yet little work has examined how consumers form perceptions of the greenness of …

Green marketing: legend, myth, farce or prophesy? | Emerald Insight Books and journals Case
studies Expert Briefings Open Access Publish with us Advanced search Green marketing …

The authors construct a psychographic profile of the green consumer in terms of variables
directly related to purchase behavior, such as price consciousness and general care in …

Media and communication processes are central to how we come to know about and make
sense of our environment and to the ways in which environmental concerns are generated …

Sustainable Marketing is structured around the traditional" 4Ps" of marketing and explains
how marketing mix decisions can and do influence environmental outcomes. Throughout the …

Ecolabels have emerged as one of the main tools of green marketing. Although a great deal
of effort has been invested in making them more effective and efficient, the market share of …