What is 'intellectual leadership'and how might this concept be better understood in the
modern university? Drawing on research into the role of full or chair professors, this book …

Purpose–The main purpose of this research is to empirically test how animosity, religiosity,
and ethnocentrism interact to affect judgment about US products and purchase action of …

In this monograph, we argue for the establishment of a developmental science of politics that
describes, explains, and predicts the formation and change of individuals' political …

Purpose–The purpose of this paper is to establish and test the role of religiosity, ethnicity,
individual basic values, and consumer innovativeness in influencing consumer acceptance …

While there are studies that link ideology to print advertising, and studies on language
choice in advertisements in the Malaysian context, there is a paucity of studies which link …

Purpose The purpose of this paper is to examine the influence of service quality, customer's
satisfaction and religiosity on customer's patronage decision toward health insurance …

This article looks into the evolution of the diasporic Chinese lion dance in Malaysia. More
importantly, it examines how this traditional art genre stands out among the many other …

Purpose The purpose of this paper is to better understand the impact of intercultural
communication and personality on customer satisfaction and loyalty in grocery retailing. In …

Going beyond the practical obstacles of and facilitators for inclusive government
communication, this study stresses the underlying tension between democratic and …

Television programs such as animation and drama series from Japan have become
common transnational products in Malaysia. Since studies on Malaysians who consume …