Advertising and privacy: an overview of past research and a research agenda
SC Boerman, EG Smit - International Journal of Advertising, 2023 - Taylor & Francis
By looking back at 40 years of research in the International Journal of Advertising (IJA), we
provide a state-of-the-art of advertising research addressing (consumer) privacy. A …
provide a state-of-the-art of advertising research addressing (consumer) privacy. A …
Strategizing retailing in the new technology era
The world of retailing is being reimagined and transformed at breakneck speeds due to new
technologies, as well as due to changes in consumer purchasing behavior resulting from the …
technologies, as well as due to changes in consumer purchasing behavior resulting from the …
Five decades of self‐congruity in consumer behaviour research: A systematic review and future research agenda
M Kolańska‐Stronka, B Singh - International Journal of …, 2024 - Wiley Online Library
The conceptualization of self‐congruity is more than five decades old. However, the
research on its effect on consumer behaviour is still evolving, ensuing the literature …
research on its effect on consumer behaviour is still evolving, ensuing the literature …
[HTML][HTML] The future of digital communication research: Considering dynamics and multimodality
Digital communication, the electronic transmission of information, reflects and influences
consumers' perceptions, attitudes, behaviors, and shopping journeys. Thus, data stemming …
consumers' perceptions, attitudes, behaviors, and shopping journeys. Thus, data stemming …
Customers' willingness to disclose personal information throughout the customer purchase journey in retailing: The role of perceived warmth
Consumers show increasing levels of concern regarding disclosing information to
companies, as retailers' access to their personal information heightens their feelings of …
companies, as retailers' access to their personal information heightens their feelings of …
The economic and environmental dividends of the digital development strategy: evidence from Chinese cities
Digital development is critical for achieving coordinated regional economic growth, energy
conservation, and emissions reduction, which makes it a viable method for achieving carbon …
conservation, and emissions reduction, which makes it a viable method for achieving carbon …
Reimagining personalization in the physical store
The evolving landscape of physical retailing necessitates a reevaluation of personalization
approaches to meet existing market conditions and the demands of modern customers. In …
approaches to meet existing market conditions and the demands of modern customers. In …
[HTML][HTML] Insight is power: Understanding the terms of the consumer-firm data exchange
As online and digital transformations disrupt their business, retailers are aware of the crucial
role of collecting, analyzing, and translating consumer data into competitive advantages …
role of collecting, analyzing, and translating consumer data into competitive advantages …
[HTML][HTML] Technology-enabled personalization: Impact of smart technology choice on consumer shopping behavior
Smart technologies promise to enhance customer experience to new levels in next-
generation retail stores. Offline retailers increasingly employ technology-enabled …
generation retail stores. Offline retailers increasingly employ technology-enabled …
Overt and covert customer data collection in online personalized advertising: The role of user emotions
Due to its immense popularity amongst marketing practitioners, online personalized
advertising is increasingly becoming the subject of academic research. Although advertisers …
advertising is increasingly becoming the subject of academic research. Although advertisers …