The world of retailing is being reimagined and transformed at breakneck speeds due to new technologies, as well as due to changes in consumer purchasing behavior resulting from the …
The conceptualization of self‐congruity is more than five decades old. However, the research on its effect on consumer behaviour is still evolving, ensuing the literature …
Digital communication, the electronic transmission of information, reflects and influences consumers' perceptions, attitudes, behaviors, and shopping journeys. Thus, data stemming …
Consumers show increasing levels of concern regarding disclosing information to companies, as retailers' access to their personal information heightens their feelings of …
X Liu, C Qin, B Liu, AD Ahmed, CJ Ding… - Journal of Cleaner …, 2024 - Elsevier
Digital development is critical for achieving coordinated regional economic growth, energy conservation, and emissions reduction, which makes it a viable method for achieving carbon …
The evolving landscape of physical retailing necessitates a reevaluation of personalization approaches to meet existing market conditions and the demands of modern customers. In …
As online and digital transformations disrupt their business, retailers are aware of the crucial role of collecting, analyzing, and translating consumer data into competitive advantages …
Due to its immense popularity amongst marketing practitioners, online personalized advertising is increasingly becoming the subject of academic research. Although advertisers …