E-commerce's latest trends, highlighted by the global phenomena of the COVID-19
pandemic, explicitly show substantial changes in the online consumers' behavior as well …

Purpose The purpose of this study is to assess the correlations between the e-
entrepreneurial intentions, attitude toward e-entrepreneurship, subjective norms, perceived …

This article presents a common typology of multi-sided platforms and virtual communities.
The analysed entities comprise 69 of Poland's most prominent websites, representing one of …

This chapter explains the platform business model as a canvas. A platform is defined as a
business model that matches independent agents and facilitates their interactions. The …

The aim of this chapter is to identify major trends in consumer behaviours resulting from the
rapid expansion of disruptive digital platforms. The 21st century, pro-active consumers …

Obszarem badawczym niniejszej rozprawy był wpływ nowych technologii na marketing, jej
przedmiot zaś stanowił technologia programmatic buying. Celem pracy była ocena wpływu …

Consumption and consumer behavior have changed extremely rapidly over the last few
years. In the conditions of COVID-19, this process is even more dynamic, which presents a …

Theoretical background: The growing scope of virtualisation of consumer behaviour and the
emergence of new business models associated with it has caused changes in the approach …

It has taken platforms only 20 years to become digital economy hubs. They have changed
markets, enterprises, and society. They have expedited communication, collaboration, and …

In the last two decades, digital platforms have become digital multiverse hubs, concurrently
changing the economy, society, culture and politics. They make our daily lives enormously …