Since the early 1990s, sustainability has formed a development paradigm for tourism.
Recently, however, researchers and policymakers have shown considerable interest in the …

This paper provides a wide‐ranging view of the literature that is relevant to study the gaps in
socially responsible consumption (SRC). The research design follows a three‐stage …

This study's purpose is to explore consumers' intention to choose organic menu items at
restaurants and their intention to visit restaurants featuring organic menu items. The study …

This study examines how the COVID-19 pandemic will influence people's pro-environmental
travel behavior (PETB) and potentially prompt more ecological/sustainable future travel. A …

The present research attempts to understand whether the members of Generation Z are
willing to opt for sustainable transportation modes or book an eco-friendly hotel while they …

Abstract Using Norm Activation Theory (NAT) and Social Norm Theory (SNT), this study
evaluates the internal (awareness of consequences, ascription of responsibility and …

This study explores the role of face consciousness in tourists' environmentally responsible
behavior (ERB). It expands the norm activation theory, integrates the concept of face …

The apparel industry's sustainability is gaining scholars' attention amidst increasing
concerns about its environmental impacts. However, to ensure that the industry's efforts in …

Applying Norm Activation Theory to tourism, this study develops a conceptual model for both
tourists and residents starting from their awareness of the negative environmental …

This study examines and verifies effects of media content and format on visitors' responses
to sustainable tourism interpretations in two World Natural Heritage Sites. It differentiates …