Destination management organizations have a key role to play in the governance of tourism
destinations, in managing destination networks and in ensuring good cooperation between …

When addressing the ever-increasing role that social media plays in generating a clear
image of the travel destination chosen by tourists, the research and specialty literature tends …

If a company wants to succeed in a tough competitive environment, it must consider all the
options to be more visible. One of these possibilities is advertising, which exists in a …

This paper focuses on the factors that determine the popularity of the destination content
posted on social media by the destination marketing organizations (DMOs). Specifically, it …

Local residents' voices have been regarded as the most important extra-role behavior that
determines the growth and survival of tourist destinations. This study examines the …

This study aims to investigate the representative characteristics of the projected image of
Iran, a destination largely neglected in the tourism literature. The projected image was …

The study of the relationships between tourism and social media is critical for destination
management and marketing. Drawing from a visual methodology, this research analyses the …

Over the last few decades, various regions have taken advantage of sport as a tool for place
branding. One of the most used strategies has been sporting events, which can help to …

The COVID-19 outbreak which pushed the public actors to seek out customized solutions
adjusted for local development. The present paper investigates the role played by the public …

This research examines the Content Cues (CC) and Non-Content Cues (NCC) of tourism
Information Quality (IQ) in social media (eg, Instagram, Twitter, Facebook) and its influence …