People are increasingly using the Internet to access health information and the information
obtained has an impact on their healthcare outcomes. This paper examines the impacts of IT …

This article focuses on the economics of digital markets with particular emphasis on those
features that are commonly deemed critical for Antitrust. Digital markets are often …

The authors evaluate the impact of ad placement on revenues and profits generated from
sponsored search. Their approach uses data generated through a field experiment for …

With the broad reach of the Internet, online users frequently resort to various word-of-mouth
(WOM) sources, such as online user reviews and professional reviews, during online …

Using eye-tracking field experiments, we examine the dynamics underlying consumers'
attention-allocation behaviors in online search, with focus on attention adjustment, attention …

This paper utilizes market-level data to explore the relative performance of individual
companies amongst defined competitors. We show the potential of using consumer …

Purpose The purpose of this paper is to identify the differences in the perceived media
richness of three marketing channels by different consumer generations as well as to …

MOHAN TANNIRU is Salter Distinguished Professor of Management and Technology and
the MIS Department Head in the Eller College of Management at the University of Arizona …

To influence demand, some online retailers post messages (eg,“5 units or less left in stock”)
on their product pages to signal impending stockouts. These “scarcity” messages provide …

A naturalistic online information search exposes individuals to multiple sites and conflicting
perspectives. In this study, we evaluated how the holistic stance of a web search toward a …