The image is the message: Instagram marketing and the 2016 presidential primary season

CL Munoz, TL Towner - Social Media, Political Marketing and the …, 2018 - taylorfrancis.com
The 2016 presidential primary candidates expanded their social media marketing
campaigns to include the image-and video-centered social network platform Instagram. To …

Not so intimate Instagram: Images of Swedish political party leaders in the 2018 national election campaign

M Grusell, L Nord - Journal of Political Marketing, 2023 - Taylor & Francis
The visual components of political communication are closely related to the ongoing
personalization of politics. Not only do the media focus their stories on candidates and …

Visual self-presentation strategies of political candidates on social media platforms: A comparative study

D Steffan - International Journal of Communication, 2020 - ijoc.org
This study investigates the visual self-presentation of political candidates on different social
media platforms (Facebook, Instagram, and Twitter) in seven Western democracies (Austria …

Multinational and Multimodal Character Framing of Political Candidates in Online News: Do Political and Media System Classifications Matter?

D Steffan, ME Grabe… - The International Journal …, 2024 - journals.sagepub.com
An evolving body of research generally referred to as visual politics has brought the heavy
research focus on linguistic modalities of political communication closer to parity with visual …

Personalization as a strategic political tool on social media: The curious case of VP Kamala Harris on Twitter

NK Osei Fordjour - Howard Journal of Communications, 2024 - Taylor & Francis
Social media have reinvigorated the shift of focus from a party-centered politics to a
personality-based one. This has made how politicians personalize on social media …

The visual representation of politicians

D Steffan - Research Handbook on Visual Politics, 2023 - elgaronline.com
Visuals play a pivotal role in politics (Bleiker, 2018; Veneti et al., 2019). In contemporary
hybrid media systems, visual representations of politicians are ubiquitous. Voters are …

“Memorless” the visual framing of asylum seekers in Israel

N Tirosh, I Klein-Avraham - Journalism studies, 2019 - Taylor & Francis
Though it is crucial to the recognition of asylum seekers as refugees, the discussion about
their mediated visual representations within host countries' media is marginalized in …

Oh snap: chat style in the 2016 US presidential primaries

EA Nashmi, DL Painter - Journal of Creative …, 2018 - journals.sagepub.com
Based on Goffman's theories of self-presentation and framing, this exploratory investigation
adapted Videostyle and Webstyle protocols to analyse the 2016 US presidential primary …

Effects of pronoun use in campaign advertisements on young Taiwanese voters

HY Chou - Chinese Journal of Communication, 2020 - Taylor & Francis
Campaign advertisements can greatly influence voters; however, the effects of subtle
variations in advertising content have rarely been investigated. This study was conducted to …

VISUAL self-presentation strategies of Greek political leaders through their YouTube political advertisements for the 2019 EU elections

A Veneti, P Ioannidis - The Emerald Handbook of Digital Media in …, 2020 - emerald.com
Drawing on the theoretical framework of Grabe and Bucy (2009), this chapter presents the
findings of an exploratory study concerning the visual self-presentation strategies that the …