This study presented and tested a conceptual model that examined how a negative event at
a tourism destination influenced perceived betrayal and boycott among tourists. A mixed …

Marketing campaigns of organic food emphasize utilitarian benefits and psychological
benefits as well as consumer culture to enhance environmental sustainability. In order to …

The present age is witnessing a rise in materialism and its sub‐traits such as
possessiveness, nongenerosity and envy. Combined with a marked increase in habitual …

This study aims to identify the factors driving consumers to boycott companies that support
the occupation of Israel, with an emphasis on the role of religiosity and religious values as …

Purpose Customers' proactive helping behaviours involving personal initiative taking may
present an effective solution for assisting other customers in avoiding harmful brands …

This study examines factors influencing consumer adoption of food delivery apps during and
after the COVID‐19 pandemic, focusing on the role of perceived product risk and …

The antecedents of socially responsible consumption have been increasingly discussed in
the field of consumer ethics theory. However, the potential emotional factors influencing …

The current study develops a research model and explores the correlation between
customer sense of online betrayal, brand hate, and anti-brand activism. The outrage …

Purpose Social impact research remains in its infancy. The purpose of the paper is to build
on Keeling and Marshall's (2022)“Call for impact” paper and develop a comprehensive …

So far, most ethical consumerism research has been contained within Western countries,
thus limiting our understanding of the concept in emerging markets. Given the call for …