Diffusion processes of new products and services have become increasingly complex and
multifaceted in recent years. Consumers today are exposed to a wide range of influences …

Energy markets are in a state of considerable transformation. As a result of new smart
energy technologies, novel services can now be offered to customers. The adoption of …

Purpose The purpose of this study was to identify technological innovation in libraries and
further examine the knowledge source and their effects during the technology life cycle …

This study examines the diffusion of pairs of substitute products (current versus new) in five
categories across 86 countries between 1977 and 2011. The study finds that current …

Platforms are among the most successful business models. However, not all platforms are
successful; rather, many platforms fail because they do not attract enough users and do not …

Proinnovation bias has limited marketing scholars to studying only the dynamics of rapidly
spreading innovations. Firms also need to understand how old products are being …

This study develops diffusion models for technological consumer products under the
marketing environment when a product is marketed in a segmented market and observes …

Purpose The purpose of this study is to examine the diffusion pattern of new products in
Latin America, and to compare the results of principal component analysis with other …

In order to meet the needs of increasingly sophisticated customers, companies invest
heavily in research and development focusing on new technologies. Unfortunately, these …

Over the past few years, the way new products and services are communicated has become
more complex. Nowadays, people are influenced by many things such as word of mouth …