A review of marketing–operations interface models: From co-existence to coordination and collaboration
CS Tang - International Journal of Production Economics, 2010 - Elsevier
Marketing and operations are two key functional areas that contribute to the success of a
firm. By acquiring and analyzing information regarding customers and competitors …
firm. By acquiring and analyzing information regarding customers and competitors …
The impact of marketing capability, operations capability and diversification strategy on performance: A resource-based view
Using resource-based view (RBV) of the firm as a theoretical backdrop; we aim to find out
the relative impact of a firm's functional capabilities (namely, marketing and operations) and …
the relative impact of a firm's functional capabilities (namely, marketing and operations) and …
Firm capabilities and growth: the moderating role of market conditions
Using a contingency theory lens, this study explores the impact of multiple firm-level
capabilities and their interactions on firm growth under different market conditions, using …
capabilities and their interactions on firm growth under different market conditions, using …
Consumer-based supply chain management performance research: A structured literature review
TL Esper, ST Peinkofer - Transportation Journal, 2017 - scholarlypublishingcollective.org
End-consumers have become significantly prevalent in the contemporary supply chain
management (SCM) dialogue. Due, in part, to the rapid development of mobile technologies …
management (SCM) dialogue. Due, in part, to the rapid development of mobile technologies …
Demand and supply integration: a conceptual framework of value creation through knowledge management
Strategy identifies two primary sets of processes through which the firm creates value for its
customers by moving goods and information through marketing channels: demand-focused …
customers by moving goods and information through marketing channels: demand-focused …
A strategic framework for integrating marketing and supply chain strategies
Purpose–The purpose of this paper is to review and structure the literature on the integration
between marketing and supply chain management (SCM) and to contribute to the body of …
between marketing and supply chain management (SCM) and to contribute to the body of …
Leader or lobbyist? How organizational politics and top supply chain manager political skill impacts supply chain orientation and internal integration
LM Thornton, TL Esper, CW Autry - Journal of Supply Chain …, 2016 - Wiley Online Library
Despite myriad attempts by supply chain managers and exhortation by scholars, many firms
remain insufficiently integrated across internal functional areas. Supply chain management …
remain insufficiently integrated across internal functional areas. Supply chain management …
A dynamic marketing-operations interface model of new product updates
Two critical success factors for nearly any firm are the introduction of new products and the
integration of the marketing and operations functions within the business enterprise. The …
integration of the marketing and operations functions within the business enterprise. The …
Great divides: internal alignment between logistics and peer functions
Purpose–The purpose of this paper is to review and synthesize the extant logistics literature
on internal functional alignment to: create an inventory of prior research on this issue; …
on internal functional alignment to: create an inventory of prior research on this issue; …
Creating Collaboration: How Social Movement Organizations Shape Digital Activism to Promote Broader Social Change
S Ghobadi, S Sonenshein - Journal of the Association for …, 2024 - aisel.aisnet.org
Social movement organizations (SMOs) have increasingly embraced digital activism, using
social media and networking tools to advocate for a cause, to mobilize globally distributed …
social media and networking tools to advocate for a cause, to mobilize globally distributed …