Purpose Advancement in technology has increased the use of social media among Internet
users. People are on social media all day and brands cannot miss this opportunity to turn …

Purpose The rise in the use of Internet technologies and social media has shifted the
marketing practices from offline to online. This study aims to determine the pros and cons of …

This study aims to explore the problems and potential of medical tourism in India. India has
become one of the destination countries for medical tourists from around the world …

Purpose The purpose of this study is to propose a conceptual framework of beautification/
modification services, to introduce the special issue on the topic “Mirror, Mirror on the Wall …

Rampant commoditization has rendered traditional sources of differentiation weaker in the
face of rising competition for beauty services in the organised sector. This paper explores …

In a time when the world is faced with the global COVID-19 pandemic, tourism, as an
important vehicle in regional economic development and growth, has been one of the most …

The global wellness industry is seeing a major shift in its relevance and growth post COVID-
19. The fast-growing wellness industry is driven by organizations of all sizes and scope …

Tutkielmassa tarkastellaan aloittavien joogayrittäjien viestintäosaamiseen ja liiketoimintaan
liittyviä tarpeita hyvinvointialan kentällä Suomessa. Tutkimuksen tavoite jakautui kahteen …

世界の観光産業は, 最大かつ最も急速に成長している経済部門の 1 つとなっている. 2018 年
WTTC (World Travel & Tourism Council) の調査によると, この部門は世界の GDP (Gross …