This study intends to examine the relationship between brand equity, product quality, and
service quality, as well as their partial and simultaneous effects on consumer satisfaction …

In this era of razor-edge competition, marketers strive to outperform their rivals by improving
their brands. Increasing brand coolness may be the best way to do it. This study used a …

This research was conducted using a quantitative survey method which managed to collect
30 respondents who were students of one private university in Banten. The goal of this study …

Buku yang berjudul “Pemasaran Desa Wisata dengan Fokus pada Memorable Tourism
Experience” menyajikan panduan komprehensif untuk mengembangkan strategi …

This study aims to analyze the effects and aspects of store images and customers loyalty.
Independent variable in this research is criteria of brand element and brand image, and …