This paper investigates the impact of social media marketing on brand image and brand
trust toward the purchase intention of Indonesian Male's Skincare. The study proposes a …

Purpose Due to the internationalization that has occurred during the past few decades, the
living conditions of people around the island of Taiwan have gradually changed, especially …

Beauty e-commerce often holds promos for people to purchase impulsively. The purpose of
this study is to determine what factors can influence impulse buying on beauty e-commerce …

Purpose This study, based on craft beer brands, aims (1) to explain the importance of four
brand authenticity dimensions (continuity, originality, reliability and naturalness) in …

ABSTRACT ABC-CASH as one of electronic money products has not been able to become a
market leader in Indonesia. One of the important parameters in ABC-CASH positioning is the …

This study aimed to analyze the effect of brand communication on brand image, brand
communication, and brand trust over loyalty brand building at PT. Sanko Material Indonesia …

Araştırmanın amacı, günümüz finansal krizlerinde ayakta kalmayı sağlayacak bir unsur olan
marka özgünlüğünün; marka imajına ve marka tercihine olan etkisinin tespit edilmesi, ayrıca …

An enterprise organization need good brand equity to survive in a fiercely competitive
market. Marketing communication plays an important role in establishing brand equity. The …

Technology becomes an important part that cannot be separated from human life today,
including the business world. The ease, speed, and practicality provided by technology …

The worldwide climate emergency has made it imperative for financial institutions to adopt a
proactive attitude towards sustainable business practices. However, little has been done to …