Information technology and marketing: an important partnership for decades
JP Graesch, S Hensel-Börner… - Industrial Management & …, 2021 - emerald.com
Purpose The enabling technologies that emerged from information technology (IT) have had
a considerable influence upon the development of marketing tools, and marketing has …
a considerable influence upon the development of marketing tools, and marketing has …
The value of online surveys: A look back and a look ahead
Purpose The purpose of this paper is to present a detailed and critical look at the evolution
of online survey research since Evans and Mathur's (2005) article on the value of online …
of online survey research since Evans and Mathur's (2005) article on the value of online …
Device‐mediated customer behaviour on the internet: A systematic literature review
L Wolf - International Journal of Consumer Studies, 2023 - Wiley Online Library
The proliferation of smartphones, tablets and other digital devices in addition to traditional
computers has transformed the Internet into a device‐mediated environment. While these …
computers has transformed the Internet into a device‐mediated environment. While these …
Stimulating or intimidating: The effect of AI-enabled in-store communication on consumer patronage likelihood
Artificial intelligence (AI) has penetrated the marketing landscape and is having a profound
impact on businesses' communication strategies. With AI coming under the spotlight, we …
impact on businesses' communication strategies. With AI coming under the spotlight, we …
Do touch interface users feel more engaged? The impact of input device type on online shoppers' engagement, affect, and purchase decisions
Over the past decade, one of the most fundamental changes in computer‐mediated
environments has been the evolution in the type of input devices from mouse devices to …
environments has been the evolution in the type of input devices from mouse devices to …
Sensory-enabling technology in m-commerce: the effect of haptic stimulation on consumer purchasing behavior
M Racat, D Plotkina - International Journal of Electronic Commerce, 2023 - Taylor & Francis
Haptics are innovative sensory-enabling technologies that can be used to improve
consumers' online shopping experiences. These technologies can be used in addition to …
consumers' online shopping experiences. These technologies can be used in addition to …
New insights into 'technologies of touch': Information processing in product evaluation and purchase intention
Technology forecasting is a preliminary step in understanding social change. The response
to COVID-19 will affect retailers and customers for years to come, forcing changes to …
to COVID-19 will affect retailers and customers for years to come, forcing changes to …
The impact of mobile payment on hedonic preference
With the progress of high technologies in payment systems, the usage rate of mobile
payment is rapidly growing worldwide. However, whether mobile payment influences …
payment is rapidly growing worldwide. However, whether mobile payment influences …
Haptic information processing and need for touch in product evaluation
Haptic information processing and need for touch in product evaluation | Emerald Insight Books
and journals Case studies Expert Briefings Open Access Publish with us Advanced search …
and journals Case studies Expert Briefings Open Access Publish with us Advanced search …
The typeface curvature effect: The role of typeface curvature in increasing preference toward hedonic products
L Wang, Y Yu, O Li - Psychology & Marketing, 2020 - Wiley Online Library
Characters with a variety of typefaces are ubiquitous in our daily lives. How do typeface
characteristics influence consumers' preferences toward different kinds of products? The …
characteristics influence consumers' preferences toward different kinds of products? The …