Nowadays many people use mobile applications for different purposes to manage their daily activities more conveniently and efficiently. Thus, mobile apps contribute to the optimization …
The COVID-19 pandemic has impacted consumers' lives and their shopping patterns, leading them towards mobile commerce. To address current shopping circumstances, an …
The sharing economy has seen a worldwide boom in recent years. In tourism, such platforms are being increasingly used; however, analysis of consumers' behavior toward …
CL Chiu, HC Ho - SAGE Open, 2023 - journals.sagepub.com
Social media advertising strategies, including using traditional celebrity endorsers and micro- celebrity influencers, are prevalent marketing tools. However, the trend of using virtual …
Profitable and dynamic, the cosmetics industry strives to conform to the environmental ideals and practices of the 21st century. For years, NGOs, the media, and consumers have accused …
Shopping malls are subjected to a lot of changes during the COVID-19 pandemic, especially in the Philippines. The objective of the study was to evaluate the influence of service quality …
L Lou, Y Jiao, MS Jo, J Koh - Frontiers in psychology, 2022 - frontiersin.org
A significant characteristic of live streaming commerce is that popularity cues are tactically created and utilized to improve product sales, as atmospheric cues. However, research on …
The COVID-19 pandemic has hastened the expansion of omnichannel purchasing globally including in Thailand. This quantitative study employs the stimulus-organism-response …