Purpose This study investigated the factors of brand-related behavior, such as brand
schematicity (BS), brand relevance in category (BRiC) and brand loyalty (BL), to clarify how …

Brand attachment can be considered one of the predictors of consumer commitment to a
brand. Based on this key concept, the type of products can condition the consumer's …

As Indonesian consumers' awareness of global brands has grown over time, so too has their
foundation regarding these brands. Indonesian consumers are influenced by their …

BTS'loyal fandom exists in the Philippines despite the geographic disparity and the
language barrier and they have developed a fanatical attitude towards the group. All" able …

El comportamiento del consumidor a menudo se ve influenciado por los cambios en el
mercado, siendo el precio el que mayor interés genera en los ecuatorianos quienes …

The research was conducted with the aim of designing a model of brand experience with the
citizenship behavior of customers in the banking industry. The research method is qualitative …

This study provides valuable insights into perceived risk and the strategies that can mitigate
it to enhance high-involvement purchase intentions. For goods, perceived risk typically …