Although there is increasing interest in place and destination branding, the inter‐disciplinary
nature of the field poses challenges for the development of a coherent knowledge base …

Purpose Scales play an important role in researching and understanding a field. This study
aims to explore scales developed in hospitality and tourism to identify the trends and the …

In response to the increasing ubiquity of social media platforms, improved consumer choice,
and technological progress, the importance of consumer-generated content (CGC) …

This study examines the direct and interaction effects of online reviews (quality and quantity)
and virtual reality on consumer hotel booking. Data were collected from two 2× 2 …

Macau has been designated as the UNESCO Creative City of Gastronomy since 2017, and
the government also aims to preserve and revive the city's culture of gastronomy. In doing …

In recognition that not all travel experiences are evaluated equally, there is the opportunity
for different travel experiences to generate varying levels of “Social Return.”“Social Return” …

In this study, 732 Turkish tourists from 25 five-star hotels serving in Bodrum (Turkey) were
surveyed via questionnaires to investigate the effects of brand personality (BP), self …

This study proposes the concept of the 'paradox destination'as a novel destination
positioning strategy for destination marketers. A paradox destination strategy describes the …

Value co-creation has emerged as an important competitive strategy leading to value
innovation. In tourist destinations co-creation results from the participation of multiple actors …

An event-related-potential technique and the S1 (cue)-S2 (target) paradigm was developed
to explore the effect of the onsite experience on tourists' formation and extension of …