Modern technology has revolutionized our methods of communication. Emojis and stickers
are the newest advancements that transcend linguistic barriers and act as a universal …

Language and the function it performs in producing meaning is one of the main aims of
critical discourse analysis. Discourse analysis deconstructs social practices to examine the …

This study aims to present a stylistic analysis of selected brands of handbags' advertising
posts through Short & Leech's (2013) Checklist of stylistic features in their book Style in …

Television commercials (TVCs) play a significant role in advertising due to their extensive
reach and effectiveness in capturing audience attention. This research proposal aims to …

This research aims to explore the characteristics of Mulan as the only female soldier of the
Chinese emperor in challenging the stereotypes of women that have been formed in society …

Modern life is notoriously affected by advertisements. Advertisements have close proximity
with our life in respect of representing the socio-cultural values, beliefs and discourses …

Unilever Pakistan, a company that deal with consumer goods and cover about more than
400 highly popular brands, emphasised to expand and continue its sales in the crucial …

This paper explores the way ideology is embedded in the underlying structure of
advertisements, applying CDA as a theoretical tool focusing the ideas of Michael Foucault …

Advertisement, as one of discourse analysis' subjects, carries numerous attractive contents
to discuss. Cigarette, whose advertisement highlights the emotional effect, also offers a …